What does everyone do when they’ve built a targeted email list of potential leads? Well, send them a nurturing email to get them to buy what you have to sell or at least help move them down the funnel. In my very first Facebook ads campaign, I managed to have 497 people download Udacity’s lead […]
12 Types of Organic Social Media Content to Drive Engagement
The following organic social media posts comprise 12 different types of content ideas that generated constructive engagement and garnered way more conversions and comments than anticipated. The copy and creative are samples from my portfolio of work at Apsara Skin Care Inc., San Jose, CA. It is a company committed to crafting Ayurveda-based vegan premium […]
How to write web copy for a local small business
Sample some of the website copy written for a local dance costume rental business that goes by the name Dance Baby Dance or DBD. It states the small business’s purpose/goal, highlights its history, builds its unique brand value, offers testimonials, makes it easy for customers to make the conversion with one call to action, and […]
Spec Ad Examples with compelling copy and creative
If I was asked to create a couple of ad campaigns for Mother’s Day at ebay, this is how it would be… Campaign 1 — ‘Gift an experience’ You don’t know how tough it is to be a mother until you’ve become a parent yourself. You begin to marvel at how your mother constantly juggles […]
Why did this Search Ad Campaign Fail? A Performance Analysis
This Google Ads search campaign promoted a Udacity course in Canada namely Object Oriented Programming in Javascript . The campaign was launched as part of a real-world project while enrolled at Udacity’s Digital Marketing Nanodegree Program. Two ad groups were created on Google Ads Manager for this campaign, each with its own ad titles, copy, […]
Sample a Lead Generating Facebook Ad and its Performance Evaluation
This ad promoted by Udacity’s Digital Marketing Nanodegree Program gathered nearly 500 leads in 5 days with a budget of $125 by having people download a free social media advertising guide. A solid lead magnet such as this value-packed guide is a must to ramp up those conversions! Chart topping results were achieved with low […]
Sample a podcast created for a skincare company
Listen to this podcast where I interview Sheetal Rawal, a scientist in human genetics and the founder of Apsara Skincare Inc. The company crafts vegan Ayurveda-based premium personal care products. With a huge market presence in both the US and the UK, Sheetal Rawal is quite the celebrity when it comes to leading and advocating […]
How to email an Influencer for collaboration
Sample this email I wrote to a vegan green influencer to launch a collaboration to help promote a skincare brand. Although a little longer than typically recommended, it is highly personalized. The effort to write out each email individually always helps a great deal in procuring product review videos or forging partnerships. Writing from scratch […]
How to email a donor asking them to give again
If you’ve worked with a non profit, you know the effort that goes into fundraising. Being able to write compelling emails and letters to donors whose support is vital for your organization to grow and thrive is crucial. Sending an email to a potential donor can be quite a challenge, especially if it’s your first […]
How to write a thank you email to a donor
Sometimes, people tend not to put in as much effort into thank you emails to donors as into their emails requesting donations. A thank you email should reflect the same passion and emotion seen in your donation request email, especially if you want to retain donors and encourage repeat donations. A good thank you letter […]