Last updated on March 15th, 2023 at 12:17 am
What does everyone do when they’ve built a targeted email list of potential leads?
Well, send them a nurturing email to get them to buy what you have to sell or at least help move them down the funnel.
In my very first Facebook ads campaign, I managed to have 497 people download Udacity’s lead magnet — a free Social Media Advertising Guide.
I then sent the following email to the nearly 500 leads I had assiduously collected to convince them to enroll in Udacity’s Digital Marketing Nano Degree program. Now that was what I had to “sell”.
Getting people to take action to rack up those conversions takes writing a well-thought out email that is based on well-researched customer insight. There are many components that go into an effective lead nurturing email. Feel free to use this email template to make your leads buy from you too:)
It offers the solution, benefits, emotional support , and path of action necessary to help nurture leads down the funnel.
Importantly, it is value-packed, timely, non-salesy, short, straight to the point, and friendly.
Inbox Subject Line
Now that you’ve downloaded our Social Media Advertising Guide, what’s your next step?
Tip: Keeping the subject line simple and straightforward helps make the cut right away!
Personalize
Hi (Name),
Start impactful, get specific
We noticed that you recently downloaded our Social Media Advertising Guide. Hope you found it useful!
Highlight practical need
If you’ve been considering learning digital marketing,
to jumpstart a new career or simply boost your current job profile,
(or)
to skyrocket your business or become a freelance digital marketer,
we can help you reach your goal with our expertly curated cutting-edge Digital Marketing Nano Degree Program (DMND).
Offer your unique solution
Built on partnerships with industry giants, Udacity’s DMND features real-world projects, personal 24/7 mentoring, robust career support, an active slack community, and a 360° view of the digital marketing ecosystem.
In short…everything from soup to nuts to give you that practical competitive edge to have a flying start and keep riding high.
Address emotional need
It’s natural to feel confused, overwhelmed, and challenged by this explosively evolving field.
But enrolling in a great program breaks it down for you and puts you in control of your learning and achievement.
We equip you with the latest trends, tools, tips and testifiable real world projects to help nail that interview with confidence.
Allay anxiety and make it easy
No prerequisites or experience required. Affordable.
Provide testimonial
Hear from industry pros and students about this program in this short video.
Clear call to action
Enroll Now!
Sign off impressively
A pleasure to welcome you to Udacity 🙂
Call or chat to have any question answered instantly.
Team Udacity.
Next up….interested in learning how to write a persuasive email to an influencer requesting collaboration?
