If I was asked to create a couple of ad campaigns for Mother’s Day at ebay, this is how it would be… Campaign 1 — ‘Gift an experience’ You don’t know how tough it is to be a mother until you’ve become a parent yourself. You begin to marvel at how your mother constantly juggles […]
Why did this Search Ad Campaign Fail? A Performance Analysis
This Google Ads search campaign promoted a Udacity course in Canada namely Object Oriented Programming in Javascript . The campaign was launched as part of a real-world project while enrolled at Udacity’s Digital Marketing Nanodegree Program. Two ad groups were created on Google Ads Manager for this campaign, each with its own ad titles, copy, […]
Sample a Lead Generating Facebook Ad and its Performance Evaluation
This ad promoted by Udacity’s Digital Marketing Nanodegree Program gathered nearly 500 leads in 5 days with a budget of $125 by having people download a free social media advertising guide. A solid lead magnet such as this value-packed guide is a must to ramp up those conversions! Chart topping results were achieved with low […]