The following organic social media posts comprise 12 different types of content ideas that generated constructive engagement and garnered way more conversions and comments than anticipated. The copy and creative are samples from my portfolio of work at Apsara Skin Care Inc., San Jose, CA. It is a company committed to crafting Ayurveda-based vegan premium […]
How to write web copy for a local small business
Sample some of the website copy written for a local dance costume rental business that goes by the name Dance Baby Dance or DBD. It states the small business’s purpose/goal, highlights its history, builds its unique brand value, offers testimonials, makes it easy for customers to make the conversion with one call to action, and […]
Sample a podcast created for a skincare company
Listen to this podcast where I interview Sheetal Rawal, a scientist in human genetics and the founder of Apsara Skincare Inc. The company crafts vegan Ayurveda-based premium personal care products. With a huge market presence in both the US and the UK, Sheetal Rawal is quite the celebrity when it comes to leading and advocating […]
How to email an Influencer for collaboration
Sample this email I wrote to a vegan green influencer to launch a collaboration to help promote a skincare brand. Although a little longer than typically recommended, it is highly personalized. The effort to write out each email individually always helps a great deal in procuring product review videos or forging partnerships. Writing from scratch […]
Sample how a long form article promotes a business
Sample how this long form article works to boost a skincare business’s brand image and promote its products. It is well-researched with many links to expert sources, educative, and steers clear of personal opinion as an article should be. It sports a narrative yet professional style of writing that provides information, advice, and resources to […]