What does everyone do when they’ve built a targeted email list of potential leads? Well, send them a nurturing email to get them to buy what you have to sell or at least help move them down the funnel. In my very first Facebook ads campaign, I managed to have 497 people download Udacity’s lead […]
Why did this Search Ad Campaign Fail? A Performance Analysis
This Google Ads search campaign promoted a Udacity course in Canada namely Object Oriented Programming in Javascript . The campaign was launched as part of a real-world project while enrolled at Udacity’s Digital Marketing Nanodegree Program. Two ad groups were created on Google Ads Manager for this campaign, each with its own ad titles, copy, […]
Sample a Lead Generating Facebook Ad and its Performance Evaluation
This ad promoted by Udacity’s Digital Marketing Nanodegree Program gathered nearly 500 leads in 5 days with a budget of $125 by having people download a free social media advertising guide. A solid lead magnet such as this value-packed guide is a must to ramp up those conversions! Chart topping results were achieved with low […]